More Savvy Businesses Sign on as Team Sponsors for 2010
1/25/10
Newport Beach, CA

The Madsen Motorsports team attributes much of their success in 2009 to the strong support they received from quality businesses looking for increased brand recognition through cutting-edge motorsports marketing. One such notable enterprise was Cool-Cups Natural Snacks, the company that produces the sweet, refreshing natural gels found at Whole Foods and Mother’s Market. Also, Mazdaspeed Motorsports Development played a key role with the team and on any given weekend, there are more Mazdas on the Road-Race tracks of America then any other brand. LoudOcean Designs is the Orange County based graphics design and vehicle wraps company known for the eye-catching graphics seen on the #82 car driven by Madsen. All these sponsors and more as well as the many fans and loyal supporters out there are what makes the wheels turn for the team and led to a 2009 National Championship title. For 2010, the team is excited to announce that many of the same sponsors will stay on board and will be joined by a few other savvy companies.

One such group is CrossFit Costa Mesa. This gym, which practices the principal strength and conditioning program for many police academies, military special operations units and hundreds of other elite and professional athletes worldwide, has taken on Driver Kevin Madsen to train. With the G-tolerances, strength and intense focus required for long periods of time in the typically extreme temperature conditions of a high speed race car, this will no doubt prove an advantage for the team throughout the season.

Hawk Performance Brake has also returned to the “Clutch Fan” Sponsor Tier for Madsen Motorsports with an increased commitment to the team throughout 2010. Their high performance brake products can be found at all 4 corners of the car and their race pad technology trickles down to make their street and high performance pads the best around as well.

Are you interested in growing your business as a Madsen Motorsports sponsor and helping a talented driver succeed? Click here to learn more about the varying sponsorship levels that fit any budget for both businesses and individuals.

2010 Season Finalized and Preparations Begin
12/29/09
Newport Beach, CA

Madsen Motorsports fans should mark their calendars for February 6/7 of 2010. This is the first scheduled race in the Performance Touring Series for the National Auto Sport Association. The event will be held at the World Famous Willow Springs International Raceway in Rosamond, CA. The 2.5 mile road course, nicknamed "The Fastest Road in the West" is a historic landmark known widely for it's high speeds and infamously challenging Turn 9. Madsen is currently deep into preparations to ensure the Cool-Cups Mazda grabs the checkered in the first event of the year.

In addition to this kickoff race weekend, the Madsen Motorsports team plans to compete in 9 other NASA and SCCA event weekends in 2010 with discussions in progress about possibly adding other race series and tracks. To learn more about the complete 2010 schedule for the Madsen Motorsports team, click here or visit the "Series Info" page of this site.

Kevin Madsen to be Awarded PTF Championship Trophy in January
11/23/09
Newport Beach, CA

With the 2010 Season fast approaching, the announcement of the 2009 National Auto Sport Association So-Cal Awards Banquet being held in January is refreshing news. Kevin and the Madsen Motorsports team won the PTF Regional Championship in 2009 and collecting the trophy just weeks before the first race of 2010 will be all the more motivation to repeat the accomplishment.

Crew Chief Brett Madsen commented, "It's not going to be easy to repeat a Regional and National Championship win this year. The thing is though, when you consider how many challenges we had last year from a blown motor to carburetor issues to the fact that it was Kevin's first year back behind the wheel, I'm confident in his ability to do it again." Keep an eye out for the Cool-Cups Mazda race car at upcoming National Auto Sport Association and Sports Car Club of America events in 2010. You can also follow the teams progress on Twitter, Facebook and Myspace.

Madsen Collects PRO7 3rd Place Trophy at Cal Club Awards Banquet
11/22/09
Torrance, CA

A large crowd of motorsport drivers, workers and enthusiasts gathered in Torrance, CA at the esteemed Dave's Garage on Saturday, November 21. The occasion was the 2009 SCCA Cal Club Awards Banquet. Driver Kevin Madsen snagged the 3rd place year-end championship trophy in Pro7 after joining the battle late in the season and missing the first few races. Kevin remarked "It was great to trophy in SCCA even with a late start this first year back (to professional racing.) The atmosphere at the venue with all of the amazing classic cars made it all the more enjoyable. Lots of fun." Looking forward to 2010 now, the Madsen Motorsports team will be preparing to compete at the SCCA US Regional Cup in October.

Victory Celebration and Promotion was "Cool" for Fans and Workers
10/11/09
Buttonwillow, CA

Thanks to Cool-Cups Natural Snacks, plenty of those in attendance at Buttonwillow Raceway Park on Saturday, October 10, were able to share in the regional championship victory celebration for Kevin Madsen. Following Kevin’s first place finish with enough series points to secure his year-end victory, some of the Madsen Motorsports promo girls distributed the free all-natural, vegan, gelatin-free dessert. With the warm weather, the cool, tasty snacks were a big hit with drivers, spectators and workers alike. A few fans could be overheard saying, “It’s surprising they also are good for you.” and “I don’t like jello, but these taste great.”

If you missed your chance at trying an orange, black cherry or peach mango Cool-Cup, don’t worry as the National Champion Madsen Motorsports team does plenty of promotions for their various sponsors throughout the year. You can find their Mazda at any Southern California National Auto Sport Association or Sports Car Club of America road race as well as some autocross events and other special appearances. To grab Cool-Cups in the meantime, visit Whole Foods or other finer health food stores in your area. Pictures from the event can be viewed here...

To find out how to grow your business as a sponsor with Madsen Motorsports, click here...

So-Cal Region PTF Championship Clinched by Madsen Motorsports
10/10/09
Buttonwillow, CA

With three races remaining in the season, Kevin Madsen was able to clinch the National Auto Sport Association So-Cal Region Championship today. A first place finish in Performance Touring F put the Cool-Cups Mazda driver in an even greater points lead and out of the reach of competitors. The joint event between So-Cal and Nor-Cal regions of NASA meant large fields of cars and plenty of incidents, but the Madsen Motorsports team was able to keep to their usual safe, consistent strategy and it paid off dividends.

No stranger to the winners circle in his first year back to professional road racing, Kevin Madsen has now taken a prestigious NASA National Championship title in September as well as a year-end Regional title now. His overall record in 28 career road races includes 12 wins and 25 podiums.

Kevin Madsen Qualifies for Mazda MX-5 Cup Shootout
9/30/09
Newport Beach, CA

Kevin Madsen's first year back to professional road racing has been spectacular. With numerous regional wins, strong sponsor support late in the season and a sweeping National Championship victory at Miller Motorsports Park, the talented driver continues to grab the spotlight. After an announcement earlier today from Mazdaspeed Motorsports, Kevin will once again be thrown among the best of the best. This time he will be competing for a spot racing in the 2010 SCCA Pro Racing Playboy MX-5 Cup with over $50,000 in support from Mazdaspeed. The 13 final candidates selected from over 9,000 drivers will initially be judged on aspects including a business plan and sponsorship proposal. From there, 5 finalists will be selected for an on-track test day to determine the winner.

Kevin comments, "To represent Mazda at the next level would be amazing considering my long-time passion for the brand. I'm excited for the opportunity to compete." To follow Kevin's progress in this shootout as well as series races, connect with Madsen Motorsports on Twitter, Facebook or Myspace.

Sponsorship Done Right; Cool-Cups Sell Out in Salt Lake City Stores
9/16/09
Newport Beach, CA

A great paddock location at the NASA National Championships along with beautiful vehicle graphics designed by LoudOcean grabbed a lot of fans, drivers and workers attention. That coupled with the usual sponsor promotions of the Madsen Motorsports team, including free t-shirt handouts, meant a lot of folks left the event knowing much more about the teams sponsors. By the Tuesday after the event, primary team sponsor, Cool-Cups Natural Snacks, had received notice that stores selling their product in the Salt Lake City area were receiving unforeseen amounts of demand for the cool natural gels.

Tom Mosk, President of Cool-Cups Natural Snacks explains, "Kevin's marketing prowess is strong. Cool-Cups has had a significant return on investment in the short time we've been on board as a sponsor. We had three Whole Foods stores in the Salt Lake City area run out of our product after his event there in addition to other success stories."

To learn more about sponsorship with the team click here...

Kevin Madsen Wins NASA Performance Touring F National Championship
09/13/09
Tooele, UT

Champagne never tasted so good for the Southern California driver who completed his first National Championship event with a flawless record. Kevin Madsen guided his Mazda powered race car to the win in every qualifying session, qualifying race and finally the checkered in the 2009 NASA Performance Touring F National Championship Race outside Salt Lake City.

Kevin's Cool-Cups sponsored RX7 held up well even when debris on-course halfway through the race caused Kevin and other competitors to exit the Miller Motorsports track at a high rate of speed. Appropriately, a full course yellow was issued and the track was returned to safe conditions. This also meant that the healthy 7 second lead Madsen had worked consistently each lap to accomplish, was out the window.

Shortly after the restart, traffic from out-of-class cars caused Kevin to be passed. An anxious crowd watched as with less than two laps to go, Madsen pushed his Mazda back through the field and ultimately into the Winners Circle. The victory is a great accomplishment in Kevin Madsen's first year back to professional road racing and likely a sign of things to come in the future for the talented driver.

Madsen Sweeps Every Round of Championship Qualifying; Pole Position for Race
09/12/09
Tooele, UT

In the thin air outside Salt Lake City, Utah at the 2009 NASA National Championships, Kevin Madsen and the Madsen Motorsports team are displaying a spectacular performance thus far. Madsen has set the fastest time in each qualifying session and driven his Mazda on to win each qualifying race. These accomplishments have not come easy, however. During the start of the first qualifying race, an incident ahead in another class dropped Kevin back from 1st to 6th. Not accepting bad luck as an excuse, Madsen battled his Cool-Cups sponsored car through the pack consistently making passes each lap. With little time to go, Kevin set his fastest lap of the week thus far and ended up making the pass for 1st place.

Unfortunately, the second qualifying race had its own share of difficulties as well. A broken transmission mount with only 3 laps to go threatened the teams chance of finishing. Kevin Madsen explains, "I knew there was a serious problem, but I had been running consistently faster than the others, so I had a large gap. I noticed that being even smoother than normal on my throttle inputs lessened the noise and vibration, so I stuck with that and we made it."

The Madsen Motorsports team has repaired the issues with the 82 car thanks to parts support from Mazdaspeed Motorsports Development. Madsen looks now to Sunday where he will start on the pole for the 2009 Performance Touring F National Championship race.

Follow the #82 Mazda to Some All-Natural Cups
08/28/09
Escondido, CA

Cool Cups Natural Snacks has agreed to become the Madsen Motorsports team primary sponsor for 2009 with continuing sponsorship in 2010. The company produces the cool, natural gel cups that you can feel great about indulging in, any time of day. This gelatin-free, healthy, vegan product can be had in your area at finer health food stores like Whole Foods Market. The spectacular updated graphics for the team Mazda RX7 race car were provided by the award winning folks at Loud Ocean Designs in Santa Ana, CA. Loud Ocean Designs rounds out the group of top sponsors along with long time supporter Mazdaspeed Motorsports Development as the crew packs up for the 2009 NASA National Championships.

Ride-Along Fundraiser Event a Success; Championship Approaches Quickly
 08/17/09
Fontana, CA

Numerous fans of Kevin Madsen and the Madsen Motorsports team came out to Auto Club Speedway this past Saturday. The event was organized to both raise funds for the teams upcoming National Auto Sport Association National Championships debut as well as provide a unique experience to those most loyal to the team. Thrillseekers who contributed, received the opportunity to ride in a temporarily mounted passenger race seat in the #82 Mazda at high speeds on some of the same track NASCAR uses. Smiles (and a few worried faces) could be seen around the paddock before the sessions. Looking forward, the Madsen Motorsports team only has a couple weeks until their time to shine at the championships. To help contribute to their success, click here. For photos from the event, click here.

Race Car Ride-Alongs to Help Fund National Championship Efforts
08/03/09
Fontana, CA

Madsen Motorsports has scored outstanding victories at tracks across Southern California this season including a 1st place Performance Touring finish this past Sunday at Auto Club Speedway. As September draws near, the team and driver Kevin Madsen now set their sights on winning the 2009 National Auto Sport Association National Championships. In order to make the event and do battle against teams with infinitely larger budgets, a special track day has been put together for friends, family and fans alike. This will give supporters a taste of what it's like to travel at roughly 120 MPH in a Mazda RX7 race car around the famous NASCAR Auto Club / California Speedway and road course in Fontana, CA. Your support is greatly appreciated!

EVENT DATE: Saturday August 15, 2009
TIME: Specific ride times between 9am and 5pm
MORE INFO & REGISTRATION: <Event Complete>

Madsen Motorsports Scores Back-to-Back Wins
06/29/09
Buttonwillow, CA

In extremely warm conditions at Buttonwillow Raceway Park outside Bakersfield, CA, driver Kevin Madsen brought home two 1st place finishes this past weekend. The team was mainly looking to fine tune new brake upgrades for the upcoming National Championships, but even with the new changes was able to outperform the competition. The National Auto Sport Association (NASA) event drew Performance Touring fields of 14 cars on Saturday and 10 cars on Sunday. Kevin Madsen currently leads his class in regional points and is qualified to compete at the National Championships in September behind the wheel of a Mazda RX7.

Madsen Sets Impressive Pole Position in 29 Car Field; Race Ends in Photo Finish
06/08/09
Fontana, CA

Powering through a season marked with challenges, including an expensive motor failure in March, the Madsen Motorsports team continues to triumph. On Sunday, driver Kevin Madsen took the pole position in SCCA qualifying ahead of 28 other cars, many of which were in significantly faster classes. The action didn't end there, however, as Madsen led most of the final race until the last lap where an all-out battle began. Swapping positions with driver David Varco seemingly every corner, the two crossed the finish line on the Auto Club Speedway NASCAR oval at the same time. Soon after, an enthusiastic track announcer delivered the photo finish results to an anxious crowd with Varco barely beating Madsen by about 4/100ths of a second. The exciting 2nd place finish puts Kevin and his Mazda up to 2nd overall in the PRO-7 points race.

Kevin Madsen Qualifies for 2009 National Championships in Utah
05/25/09
Rosamond, CA

With a solid 2nd place finish both past days in Performance Touring at Willow Springs International Raceway, the Madsen Motorsports team has solidified their spot in the 2009 National Championships. The teams series of strong finishes this season have lead to their qualification for the event, which takes place with the National Auto Sport Association (NASA) September 10-13, 2009 in Tooele, Utah near Salt Lake City. Kevin Madsen's dream of competing nationally for the Title has existed since his racing career began behind the wheel of his Mazda at age 16, but the road ahead will take serious work, concentration and support to manage a spot on the podium.