About

Our Owner

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Kevin Madsen is a driver and chief of driving performance enhancement. He can be found stunt driving in nationally aired programs, competing in motorsports, or improving other drivers performance in competition or trackday driving. Kevin believes his relentless focus on consistency and excellence helped lead him to 8 US road racing championships, including a national championship, as well as 2 rallycross championships. It is this same focus that leads him to deliver top notch driving performance enhancement programs for today’s motorsports and trackday driving clients.

Kevin currently holds the following continuing roles:

  • Chief of Driving Performance Enhancement – Madsen Motorsports

  • SRO Intercontinental GT Driver – Inception Racing Mclaren GT3

  • NASA WERC Driver – Bespoke Auto Labs BMW M2 CS Racing

  • Stunt Driver – SAG-AFTRA

  • Automotive Host & Writer – Hagerty Media

  • Test Driver – Ford Arizona Proving Ground

  • Test Driver – Fast & Speed USA (Crosskarts)

  • Brand Ambassador – Elephantea / Wild Elephant Racing

  • Spotter – Multiple IMSA, Super Trofeo & SRO teams

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Some previous roles Kevin has held include:

  • Chief Instructor – Lexus Performance Driving School

  • Chief Instructor – Infiniti High Performance Driving Experience

  • Head Driving Coach – Hooked On Driving, Southern California

  • Lead Instructor – Exotics Racing LA

  • Porsche Driving Coach – Porsche Experience Center LA

  • Director of Trackday Operations – Ferrari of Newport Beach

  • Course Manager – Toyota National Dealer Meeting

  • Course Manager – Volkswagen Atlas Launch

  • Stunt Driver – 2016 Porsche LA Center Grand Opening stunt show

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  • Stunt Driver – 2017 Porsche x Rolling Stone Concert stunt show

  • Stunt Driver – 2018 Toyota Camry TV commercial (2)

  • Stunt Driver – 2019 Toyota Corolla Hatchback TV commercial

  • Stunt Driver – 2019 Porsche Taycan TV commercial

  • Stunt Driver – 2020 Toyota TRD Avalon TV commercial

  • Stunt Driver – 2020 Polestar 2 online web series

  • Stunt Driver – 2021 Newegg Auto web commercial + promo

  • Stunt Driver – 2021 Porsche TV commercial piloting the B2F Delorean

  • Driver / Host – 2021 RATED series by Hagerty (3 episodes)

  • Motorsports Color Commentator – Newegg sim racing series

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  • Professional Driver & Coach – Cadillac V-Lab @ Daytona & COTA

  • Professional Driver & Coach – Cadillac Truth + Dare National Tour

  • Professional Driver & Coach – Bentley @ Texas Motor Speedway

  • Professional Driver – Bentley @ Monterey Car Week

  • Professional Driver – Toyota Camry Thrill Ride Tour

  • Hot Laps & Pace Car Driver – Toyota Grand Prix of Long Beach

  • Drifting Demo Driver – Roush @ Barrett Jackson Scottsdale

  • Drifting Demo Driver – Toyota Supra @ Barrett Jackson Scottsdale

  • Drifting Demo Driver – Toyota Supra @ Barrett Jackson Houston

  • Gymkhana Demo Driver – Speed District Motorsports Festival

  • Race Director / Head Coach – EXR Racing Series

  • Racing Coach – Netflix TV Series “Fastest Car”

  • Racing Coach – History Channel TV Series "Drifting with the Allstars"

  • Driving Coach for Jay Leno – NBC TV Series Jay Leno’s Garage

  • Driving Coach for Trevor Noah – Auto Club Speedway

  • Driving Coach for Michelle Rodriguez – Las Vegas Motor Speedway

​Kevin was one of the first graduates from the Motorsports Safety Foundation as a CERTIFIED instructor but spent a lot more money graduating with a bachelor’s degree from UC Irvine. Like he first did over 23 years ago, Kevin puts his racing suit on one leg at a time and wears a special snug helmet with no room for an ego.

Our Team

​Our extensive experience in the industry over the past 3 decades allows us to pull the very best team members together for any event, project or season. Whether you're looking for coaches, drivers, spotters or other industry-specific professionals, you can rely on our team to consistently deliver above and beyond expectations.

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TRAIN. PREPARE. DRIVE. COMPETE. WIN. REPEAT.